Saturday 24 February 2007

Do We Really Need A Black History Month?

It is February again, that time of the year when America celebrates Black History Month, just like the month of October in Britain. But do we really need that kind of celebration? Is it really helping understanding or, could the annual nature of it, like a cuckoo in a clock, and its exclusive label rob it of its validity and significance?

As one who has spent the last 14 years promoting multiculturalism from the rooftops in the UK, through the only book on the subject in Europe, and two annual national diversity awards, I have been pretty saddened to hear government ministers and others trumpeting that 'multiculturalism isn't working' or we 'cannot celebrate diversity because it encourages difference' and keeps us separate. But both statements are based upon ignorance and fear which does not really help a diverse community to move forward together.

Every human being desires four things in their life to feel good about themselves as individuals:
a. To be significant
b. To be accepted
c. To be valued
d. To be included

What I call my SAVI empowerment concept.

It means that the behaviour of every person in our world is related to at least one, or all, of those requirements because they all underscore respect. Minorities in a majority world desire 'significance' and 'inclusion' most of all, exactly what they have been broadly denied in the UK through their routine exclusion from high office, the media, arts and politics.

There is nothing wrong with celebrating diversity or encouraging multiculturalism. What has been terribly wrong is a marked absence of respect on both sides of the cultural divide which makes appreciation difficult. The word 'respect' is glibly shouted by everyone in times of crisis, especially in seeking those SAVI attributes, but it seems to be only in connection with our own needs and viewpoint and very little to do with others. We all seek respect, we feel we are denied it, we accuse each other of not giving it. But in reality, we are simply in love with the idea of the word itself, not its implementation. This could be because we really do not understand the meaning of this important word.

Respect is not a single word that we assign as a cure-all to any situation. Respect has six dimensions within it. Genuine respect starts with curiosity of another, then taking the time to give attention, then having a dialogue with them, and with sensitivity for their feelings. These actions should lead to empowerment and healing. Since 9/11, in particular, there has been little respect shown on both sides, particularly in the blanket targeting of Muslims, the insensitive way many have been treated and, for their part, the violence accompanying any criticism of destructive beliefs and behaviour. Vociferous minorities would also deny the same free speech they enjoy to any form of criticism or debate which concerns them. That is not respect. Even worse, an absence of respect has been alive and well in our daily lives, despite denials to the contrary, which makes it difficult for one side or the other to cry foul.

Let's cite a few routine examples which get to the heart of the matter.


Origins of Disrespect

1. Black History Month. This is October and, as usual, it is Black History Month to celebrate Black heritage and culture. This is not just a showcase but an educational opportunity for the White majority to learn about their minority neighbours. It empowers Black people to take pride in their identity and thus a wholesome cause for celebration. There are also many pointedly 'Black', 'Asian' or 'Muslim' organisations which were created for both a positive identity and to guard against isolation, primarily because of their exclusion from the mainstream. Nothing wrong with that at all. However, how would members of minority groups feel if they suddenly saw signs and promotion for a 'White History Month', 'White Women Forum', the 'White Professional Association' or the 'White Entrepreneurs Club', labels which are clearly racist and exclusive? They would rightfully be up in arms. But where is the sensitivity (respect again) for the pointedly White exclusion in those labels?


2. Negative media coverage. There should not be a need for a Black History month at all. There is a flurry of activities in October (February in America), a month saturated with events where everyone tries to be heard, to be significant and valued, and then nothing else for the other 11 months. Like cuckoos, they go back inside their clocks. That is very sad. But Black History Month emerged because of a lack of positive attention to minorities (respect again!) by the media. The only time you hear about minorities is when something negative (like the veil issue?) is being reported.

Minorities in Britain are virtually invisible in every aspect of life except crime. We hear about them ad nauseam in relation to terrorism and street crime but hardly in any other dimension. For example, the focus on celebrities is pervasive in our society. But where are the minority celebrities? The ones well known in their communities but are ignored by the mainstream press? Where are the minority guests and achievers on chat shows? On discussion panels? On entertainment programmes? Once again, they are deprived of significance and value through invisibility but take centre stage when it's negative. Such an exclusive and racist approach keeps minorities in the public eye as extraordinary and non-contributing beings. It uses them in situations that bolster national fear (immigration and crime) while ignoring the vast majority of law abiding, legal citizens playing their part in society. Minorities are also used in a cynical way to show national pride abroad, as with the Olympics, when multculturalism was suddenly cool and essential, but are largely excluded from the preparations and nearly all the service contracts.


Lack of Recognition

3. Absent Media Faces. Today I visited the website of a top national newspaper and, of its 24 writers paraded for the public, only one was Black. I won't even mention television and radio because commercial radio, in particular, is dismal when it comes to representation of their diverse audience among radio staff. Is it any wonder that the views in the media are so skewed against minorities when there is hardly anyone giving an alternative view? Especially when the service provided for them is so negative and exclusive. That is why there is very little sensitivity (respect again) to minority views and feelings. Being on the negative end of any reporting, they are fair game for people seeking sensational headlines.

4. Separate existence. We talk a lot about the need for integration and the separateness of communities, but it has not been minorities who have cut themselves off from the majority, especially in our schools, it is the other way around. Many Whites have a negative view of minorities, fed by the media, and actually move away from areas with a significant minority population to 'preserve their culture'. The result is virtual apartheid in certain localities. That is very sad because neither side is making the effort to learn about one another or mix together. So how can there ever be a better understanding of difference? It really takes both sides to compromise, to engage in dialogue and to be sensitive to each other's needs and perspectives. But simple racism has spawned a lot of lip service while discrimination and exclusion run riot.


Diversity is here to stay

Diversity and multiculturalism can work beautifully when all parties are prepared to compromise, and accord each other respect, but it has to be genuine in every sense of the word. We cannot simply demand respect for ourselves while giving none to our peers because no country can thrive with a divided nation. If we really love our country, we strive to make it a great place to live. There are rights and responsibilities attached to being citizens of any country and merely stressing the rights without the responsibilities is folly and can only lead to isolation, discrimination, resentment and divisions. Clear guidelines on what it means to be British is crucial if the country seeks the respect of all Britons, if it hopes to make them feel empowered and to bring about healing. The Government also needs to add, equally clearly, that if life in Britain is not to one's liking, a life which we freely choose, there are many other countries one can go to that could be more suitable. That should be the bottom line for unity while ensuring due respect for those who choose to celebrate being British, regardless of their culture.

Starting from that base, Black History Month should be scrapped and minority heritage and culture celebrated ALL year round, just like that of the White majority, but under a diversity label. For example, what about Our Diverse Music in January, Our Diverse Literature in February, Diverse Arts and Crafts in April, Dance in May, Diverse Foods in June?...You get the drift. It means that, instead of just focusing on minority crime and negative issues around minorities, the White media can actually begin to pay some proportional attention, throughout the year, to the positivity of being a minority, particularly encouraging involvement and patronage by White participants, sponsors and patrons. That is the only way to make all people feel included and to engender loyalty and pride. It is also the main way to change White perception of their Black neighbours and for all British citizens, whatever their origins, to feel significant, appreciated, valued and included.

The Key Reason Why Soldiers Commit Atrocities

An American army sergeant, Sgt. Paul E. Cortez, 24, has been sentenced to 100 years for raping a young girl and murdering her family in Iraq. It is put down to stress by his defence and he is very remorseful, wondering how he could have behaved so much 'out of character'. He told the judge he didn't 'have an answer' and wished he hadn't done it. He wanted to apologise to the family for all of the 'pain and suffering' he caused.

Five soldiers who served with Cortez in Iraq confirmed that his actions were 'out of character' and described the war's hardships. Even a psychologist testified that Cortez and the other soldiers had probably suffered stress brought on by fatigue and trauma, which was 'not unique', with wars being so bloody.

But I believe that stress is only partially responsible for such despicable behaviour. If stress were really a major factor, many more soldiers would have succumbed to vile deeds by now. It would have been very difficult to contain them because war is a very stressful business. Imagine living every day wondering if you are going to be killed that day or not, whether you'll be ambushed or kidnapped, whether someone from your team or unit will go down, or what awful tragedy you'll be witnessing that day. It is no fun and games out there and it does take its toll on our soldiers.


Absolute Power
However, the mere fact that many soldiers do not use their stress to commit evil deeds shows that something else is also in operation; something much more stark. And it is naked, absolute POWER. The power to have the life of someone in your hands and be judge, jury and executioner at that precise time; the power to enjoy the authority invested through your uniform and your rank; the power to do virtually anything you like at that given moment so long as your discretion warrants it. After all, your life is worth more at such times and you have to defend yourself. In that moment of madness, power is an overpowering kind of aphrodisiac. It makes one dizzy with the thought of having it and being able to use it. Add some vulnerable, defenceless humans to the tinderbox, like 14 year olds and women, and the realisation of such power and the use of it becomes dangerous and hypnotic.

So why isn't everyone affected by such use of power?

Simply because the greater its use, the lower in esteem the users are. People relying upon their power to maim and hurt are unhappy beings, very low in self-esteem and self-love; who need someone to BLAME. Those soldiers most likely saw the helpless Iraqis in front of them as responsible for them being far away from home, from their families, from the things or people they cherish; responsible for the crap way they felt. And someone, those victims, had to pay. I doubt if they were killed out of sheer malice. They were killed because someone had to pay for their captors' loneliness and stress and the victims were vulnerable enough to be sitting ducks. Yet, the real tragedy is that they were supposed to be protecting that family. And if your protectors turn on you, what hope or life have you got?

Those innocent Iraqis were killed because their captors had the power and the authority to do their worst and snuff out their lives, especially when people in groups tend to behave much worse than on their own. But, far more disturbing, those soldiers killed that family at that moment quite simply because they could.

Thursday 15 February 2007

No Such Thing As 'The Truth'



With Rudy Giuliani having thrown his hat into the presidential ring, his time as mayor of New York suddenly loomed large, particularly with three disturbing incidents and his reaction to them. In 2002, after 9/11, Rudy was riding high. He was dubbed the Mayor of the World by the New York Times magazine which made him its Person of the Year. And, in my opinion, if anyone truly deserved such an accolade, it was the mayor of New York. He could not have been more of a father to his citizens when they needed him most, nor could he have been more caring and compassionate to shocked New Yorkers blasted by the carnage. Yet Rudy is living proof of the power of perception, including his own, to either vilify or sanctify, according to the moment.

As I watched him tirelessly leading the city throughout September and beyond, I was extremely inspired by his unselfishness, humility, obvious compassion and quiet approachability. The cold-hearted mayor I had heard about up to a few months before seemed many miles away, bearing little relation to the man who now commanded so much respect and genuine authority, representing two completely different versions of ‘the truth’ according to one’s perception, expectation and frame of reference.

In fact, many other Black people in New York would have had some trouble adjusting their lens to double check that this new saintly figure was the same mayor who presided over three particularly brutal incidents and even backed his policemen in doing two of them too.


Zero Tolerance of Crime
According to the Times magazine, in 1997 Abner Louima, a Haitian man, was sodomised with a mop handle by policemen in a Brooklyn-precinct bathroom. Two years later, an unarmed street pedlar named Amadou Diallo was killed when police in the Bronx fired 41 shots at him in a dark lobby. In 2000, barely 18 months before 9/11, “an unarmed security guard named Patrick Dorismond, who had been trying to hail a cab outside a midtown bar, was shot to death after a scuffle with undercover cops”. “Giuliani denounced the policemen who brutalised Louima but defiantly backed the ones who killed Diallo and Dorismond.” In their cases the juries actually cleared the policemen of wrong doing. Giuliani had declared zero tolerance on crime and would not let a little matter of skin colour block his objective, which gave a licence to others to rob African Americans of their rights and even their life.


“After Dorismond was killed, Giuliani’s instinct to defend the police” led him to attack the unarmed Black victim and “he authorised the release of Dorismond’s juvenile record” to “prove” his propensity for violence. “The dead,” Giuliani argued, “waived their right to privacy. Even close friends and supporters were appalled.” The man who had “saved New York city” saw his popularity ratings plummet to new lows. But therein lies the capacity of power to change perception of what constitutes ‘the truth’. As I said in my book, managing the diversity maze, ’Truth’ is governed by privilege. It always looks so right when one has the power to support it. Thus ‘the truth’ of “Black people, women and others who suffer under such inequalities will seldom share anything with the ‘truth’ of the exploiters because they are both coming at that singular ‘truth’ from two different positions of privilege: one group has it and the other has not. That is what keeps equality from ever becoming a reality and cements its unequal foundations, regardless of the superficial flurry of activity and proliferation of fine words to prove otherwise.”

With the support of the majority White community behind the law enforcers, crime assumed a particular colour. Giuliani had to show how a tough mayor should act towards those who were perceived to be the most troublesome, especially if they were easily identifiable. According to the magazine, “New York City was getting better, but the mayor seemed to be getting worse”. It was easy for him to feel unassailable. Inflated by his own idea of ‘the truth’, he seemed uncaring as to the consequences of it.

In mitigation, he told the reporter, “People didn’t elect me to be a conciliator. If they just wanted a nice guy they would have stayed with Dinkins” (the former mayor). “They wanted someone who was going to change this place. How do you expect me to change if I don’t fight with somebody?” he asked. “You don’t change ingrained human behaviour without confrontation, turmoil and anger.”

And this statement of his truth is absolutely right. Except, if it came from a Black male, it would have been regarded as somewhat dangerous; disturbing enough to merit the attentions of the security forces who would have questioned his intent and been wary of his actions. But he is White, which carries its own might, and that’s all right. He has both the colour and the power to give credibility and life to his version of ‘the truth’. A Black male talking about ‘confrontation and anger’ had better watch his back! There would be no ’truth’ in that.


Sense of Frustration

But, I am one of those who agreed with that simple statement because it was ‘the truth’. From the day I took on this thankless task of changing hearts and minds, I have felt that unmoving attitudes cannot be changed with just fine words and flowers. One has to be armed with something stronger: like 'confrontation, turmoil and anger'.

Change always starts with confrontation and challenge: confronting the self to change personal perceptions; confronting others as well as the issues no one wishes to acknowledge or which everyone pretends do not matter. To challenge basic injustice and discrimination in order to get at this elusive 'truth'.

Once there is confrontation there is turmoil. Any form of negative challenge disturbs the status quo and unleashes the worst anxieties within us. Anger swiftly follows, both from resentment at being challenged and from frustration on the part of the challenger at the lack of change or the slowness of it. However, once confrontation begins, it is like a pandora’s box which either generates argument and debate or unleashes a riot of indignant emotions and actions.

In the light of my book, managing the diversity maze, Rudy Giuliani’s simple statement answered a lot of questions about my own ‘truths’ and objectives. This book certainly confronts the issues head on, starting from the Establishment to the individual, and I expect a good deal of turmoil to follow in the ensuing reality check. But then, I have never shirked from the task! People who benefit from the status quo will seldom ever change unless it continues to reward them in some significant way.

I admire Rudy Giuliani a great deal now because some time in 2000 he had the humility to question his version of ‘truth’ regarding one section of the community and also the courage to face up to the negativity of the fact. With the two brutal murders fresh in his mind, he pledged his remaining time in office to “breaking down some of the barriers” he felt he had placed between himself and visible minority communities. “I don’t know exactly how you do that,” he said, “but I am going to try very hard.”

He did succeed in some measure and reached his zenith with 9/11 because he began to confront his version of ‘the truth’, not a comfortable thing to do, but a necessary one in dealing with difference. Rudy will be fine as a president because he has seen so much death and destruction, everything else would have paled into insignificance. In these awful tragic moments, the meaning of life assumes a clarity over questionable 'truths' which is almost blinding.

Next time you are hell bent on seeking 'the truth' as you see it, just remind yourself that personal perceptions dictate our individual truths. That the nearest thing to a universal 'truth' happens only when majority perceptions merge in agreement on the same versions of 'the truth'. But even then, one has to be careful to ensure that this 'truth' is not being ruled by vested interest, is not being stifled by unbending traditions, is not holding commonsense to ransom, is not being used to bolster injustice and is not being held hostage to the latest fad for some select group. In other words, in our search for the truth, we will always meet some road blocks or false versions of it. The test is to tease out which truth we are prepared to hang on to, in the face of the consequences for ourself and others.

NOTE: Managing the Diversity Maze is available from Amazon or can be ordered from any good British bookshop.

Sunday 11 February 2007

Does Obama's Audacity Carry Lessons for Britain? (2)

(This is a comment on my article below on Barack Obama and my reply to it.)

Elaine, I agree with everything you have said. This article is on the ball. It also goes to show that you don't always have to marry outside of your community to be successful. To me that is the most salient point. While love is more important than race, the fact that he has chosen a Black woman to be his wife speaks volumes. A lesson that Black leaders in the UK need to embrace as opposed to scorn in the name of acceptance. Delroy Constantine-Simms


Thank you so much for taking the time to read and comment on my article, Delroy. It is appreciated.

While I see the point you are making, and thank you for making it, about Barack's choice of a wife, White members are 'his community' too. We cannot disown one half of his heritage to suit ourselves. Just because he looks more 'black' than 'white' does not mean he should just relate to the Black part of his life. He is both Black and White, and disowning the White part means disowning his dear mother! We seem to expect this kind of action from any mixed-heritage, successful person in our community. They are then put in an unenviable position of being treated negatively, as extraordinary beings on probation of 'acting Black', instead of ordinary humans with their own feelings. Yet we do not lay this extra emotional burden on White peers. They are not judged by their choice of mates. They are just left to prove themself.

I think it is time for us to leave such colour codes out of love. People fall in love for all sorts of reasons across personal, professional and geographical lines. Though he obviously gravitates towards a Black wife, with a White mother as a role model he could equally have settled for a White wife too. Would that have made him less of a passionate, caring human being to other Blacks? Would you have marked him down for that and treated him with less respect? Are we still feeling so inferior as a group that we can still regard any mixed partnership as a threat? I am speaking as the product of a White grandfather and the ex-wife of a Sikh. That has not made me any less conscious of being a Black woman in my world, neither has it tempted me to disown my very fair mother to show how 'black' I am!

Time to extricate ourselves from superficialities in the 21st century, Delroy, if we are going to fight the real battles of exclusion that we still face. We are too wrapped up in colour when we should bear it in mind, yes, but realise that colour is only one major part of our make up: the rest are gender, religion/beliefs, class, self-love and aspiration. In fact, self-love, aspiration and self-confidence are far more important in our life journey than colour because they have given us successes like Colin Powell, Condoleeza Rice, Denzel Washington, Halle Berry and, above all, Oprah Winfrey, the richest Black woman in the world. Her colour did her no favours, along with being the victim of violence and sexual abuse, but she rose above it to show that, no matter what colour you are, achievement, money and power speak far above that.


Main Reasons Behind Failure
The same absence of self-love, confidence and aspiration has incarcerated millions of Black brothers and sisters in prison. People who would rather blame their White peers for their current underachievement while they deal in drugs, rob, kill and maim, instead of raising their aspirations and getting an education to progress their life in a more self-fulfilling and self-empowering way. We love to show how 'black' we are at certain times but loathe ourselves at quiet moments- like our hair, our physical features, our luck - because years of slavery, repression, imposition, exclusion and confusion have robbed us of our identity and our soul. Our obsession with failure, blackness, and discrimination is what has kept us down. They have stopped us from seeing what is possible and blighted our success. We fail to see a balance in our life by always pointing out the negatives when they should also accompany the positives in some way.

People like you can change perceptions, Delroy, but you have to adopt a new approach for a new millennium. Not still harking back to the past and living there, judging everything on negative colour lines while the present rushes past us and denies us a future. Point out discrimination and grievance, by all means, but let's stop turning on our brothers/sisters and give them some slack. We cannot return to the past to change a single thing but we can learn from it in some way to make our present and future more glorious than anything before them. Barack Obama has done that. It is all about the present and the future for him.

But that choice is ours. Only by changing our way of seeing the world, those personal perceptions which harp on negativity and seek scapegoats, can we even begin to take advantage of the opportunities available, let alone fulfil our true potential.

Does Obama's Audacity Carry Lessons for Britain?



A man speaking more than 3000 miles away moved and uplifted me today as a Black woman and gave me hope for the future. He was eloquent, passionate, good looking and fervent in his desire to make history; to show what could be achieved with simple belief and faith in one's ability. His team expected 1000 people to turn up to hear him announce his candidacy for the presidency of the most powerful country in the world, but 15,000 actually made the journey to be part of history, fired by what was possible. I was one of the first to subscribe to Senator Barack Obama's online campaign a few weeks ago, though I am not an American. But I share one thing with Mr Obama, the belief that anything is possible if we just believe it, have faith in it and act upon it. I believe in the power of thoughts to get us where we want to go and Obama has obviously been exercising his thoughts, big time!

As a Black woman in the UK, there are a lot of things I admire about America, though I wouldn't live there, as I love Britain too much. But America certainly has that quality of personal encouragement and the fulfilment of dreams. Being successful might cost you an arm and a leg in financial terms, but there are lots of fellow dreamers who are only too willing to help you to achieve that dream, living vicariously through you to taste their own success too. America's vastness, immense opportunity and huge diversity inspire one to greatness and Barack Obama, a virtual unknown, is the living embodiment of what is possible when the time is right, the belief is high and the stars come together.

Terror and Crime
Britain sadly lacks such dreams and success for Black people. We hear about British Blacks only in negative terms of terror and crime. No one from minority communities is positively highlighted regularly in the media, as they do with the members of the White majority, because very few minorities are in the media to give it an alternative view and to widen its appeal. But the media merely reflects the rest of British society in its negative treatment of those who are different. If you wish to see the true visibility of minorities in Britain, just cast your eyes around the entourage of the British Royal Family and that of the Prime Minister. The only face you might see which is Black will belong to the odd bodyguard. There will be few Black people of substance in these illustrious circles. But we are in the 21st century and minorities have been here for years. Yet, leadership at these heights, among people who are supposed to lead our Commonwealth, is crucial to unite the nation and to give a strong message of inclusion. A nation divided against itself cannot thrive in any way, it merely implodes from the inside.

Britons talk a lot about our multicultural society, but Black talent stays hidden in its own community, a victim of fear, prejudice, lack of opportunity and sheer exclusion, clothed in invisibility and neglect, while deviance is trumpeted as the only Black and Asian achievement worth noting in the public arena. We are about 25 years behind America in the way we treat our diverse communities, still a very long way from a Black Prime Minister. Is change really possible among such entrenched institutional racism? Perhaps not in my lifetime.

After all, in 2007, the Local Government Association (LGA), based in London and avidly promoted by Mayor Livingston's office, has all 31 of its most senior officers being White, despite having 39% of minority staff working for it! The magnitude of this situation seems to have been lost on the Mayor's diversity team if we can have such a discriminatory situation in place, and posing as normal! This authority (which boasts itself as being "The UK's top government body") represents and advises every council in the UK, councils which serve a multicultural society. Yet not one of its minority workers has been deemed suitable for its highest positions to reflect this diversity. What message of competence is the LGA giving out to talented minorities, despite its office being based in our most diverse capital?

My pessimism is borne out by that incredible example of exclusion. But, like Senator Obama, I audaciously live in hope. My love for the UK and its potential does not permit me to accept otherwise. It would be too depressing.

Next Vice-President?
Much as I would like Barack Obama to become the next President, I do not think that he will, on this round. I think he should be Hillary Clinton's running mate and what an unstoppable team they would be - his charisma with her experience, not to mention the differing gender, race and personal ethos which would add extra appeal. He would at least dent her conservatism while gaining the necessary training to succeed after her. We would also get three for the price of two as Bill Clinton, that great orator and action man, would be in the background too.

Good luck, my friend. I have few doubts that when you reach the White House, you will also have changed an awful lot of perceptions about what is possible right across the world. And, who knows, even Britain, and its own minorities, might learn something of value from your courage and audacity. Thank you for sharing your vision in such a definitive way.

Decide for yourself between the two rivals!"

Yippeee...I'm in love!!

myspace layouts, myspace codes, glitter graphics


I think I'm in love...I, who have never had any time for adverts of any kind, who believe they are pesky, interfering things I can easily do without, am in love with the latest adverts by Apple Mac. They are just brilliant. They are saturated everywhere, especially on MySpace. If nothing else, they are guaranteed to draw attention.

Apple Mac has hit upon the idea of using humans to represent PCs and Macs with awesome appeal! The latest adverts come in three different types depicting various problems with the PCs while the very 'cool' Mac maintains its lofty distance above it all. This is against a backdrop of very pleasing music. I find myself just repeatedly clicking on them, watching and smiling with smug pride. Perhaps it is because I have been a Mac user for over 15 years, never used a PC, so I know that Apple Mac is not just talking hot air. Its reliability and professionalism, not to mention support, is legend. The current G5 I am using is out of this world with efficiency, security and simplicity. It does NOT crash, there are NO viruses and the smooth integration with other stuff means that one does not have to be a nerdy geek or a technology boffin to understand or appreciate it fully!

I never thought I would LOVE to see an advert and would want to play it over and over again, but at this rate of watching them, I haven't had the time to write about them!! I have even compared the American versions with the British ones, which use Mitchell and Webb from Channel 4 TV's Peep Show, and we win hands down. Our adverts are so cooool and funny. The American ones try to be too clever, and are not half as entertaining. Their Mac guy might appeal to men but he does nothing for me. :o( I love the way the British Mac guy (Webb) is sooooo handsome too with the high drool factor!! Gosh, what smile and dimples! Yummmeeeee! I am sure their show on Channel 4 has had a record number of new watchers. I for one will certainly be watching them from now on, when I wasn't even aware of who they were before.

As I said, I am soooo in love in with those new ads! If Mac had paid for per click advertising with Google, I alone would have clicked out all their money just to keep seeing the adverts!! They make my mornings, big time. Now, who would have thought some simple adverts could do that? Must be because Valentine's day is almost here, there is no man in sight and love is in the air!

What did they say about simplicity? Keep it going Mac. Your computers are ace and you're definitely on to a winner! :o)

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